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Thursday 2 August 2018

WhatsApp to start charging business users

WhatsApp to start charging business users


WhatsApp will launch pay-to-use tools for businesses to communicate with their customers.

This will allow Facebook owner to make money from WhatsApp.

Companies will be able to provide information and services, such as delivery dates or boarding passes, to customers via the platform.
In return, the businesses will pay a fee for a confirmed delivery.
The messages are set to cost between 0.5 cents to 9 cents (0.3p to 7p) a message depending on the country the user is based in. They can be automated or provided by human customer assistants.

In addition, firms can respond to questions and comments for free if they do so quickly, but if they take more than 24 hours to reply, they will face a charge.
Like other messages sent via the platform, correspondence sent via the WhatsApp Business API will be encrypted, meaning the tech firm will not be able to read the contents itself.

However, the Wall Street Journal reported that companies would be allowed to store copies of the messages elsewhere in a decrypted state.
Transport company Uber, the online store Wish and travel service Booking.com are among the first companies to adopt the new facilities.
Facebook paid $19bn to buy WhatsApp in 2014 and there has long been speculation about how Facebook intended to make money from it.

Well.... This sounds like a good news to business-men.

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